THE KERR-MCGEE CASE STUDY
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'A one stop solution for all our visual communication needs, great ideas, great service and great people'

Jim Guion Kerr McGee PLC London
Vice President & Managing Director

KERR-McGEE CASE STUDY

Kerr-McGee, one of the newer American players in the E&P industry in Britain, undertook one of the most extensive integrated environmental studies, prior to exploration drilling for the Lyme Bay prospect. We were fully involved at all stages, producing comprehensive public consultation and communication programmes - turning requirements into reality.

Client Objectives
To prepare and implement a proactive communications strategy using an independent consultant as a single point of contact working on a retained basis, within a dedicated project team confidentiality, discretion and diplomacy of paramount importance.

Client Brief
To produce an integrated communications strategy for an active UKCS operator, to include Senior Management Media Training, Consultancy for 17th and 18th Offshore Licensing Rounds, and a detailed Communications plan for near shore drilling in an environmentally sensitive area in the English Channel.

Deliverables to client - Planning and Strategic

   Personnel and detailed media training for senior level company executives

   Detailed Communications plan

   Visibility planning and photomontages

   Video News Release (VNR) Production plus distribution, media liaison

   Environmental Study - production of 17 volume scientific study report

   Detailed photography and video record of all key project stages

   Image library creation, management and fulfilment

Deliverables to client - Statutory and Public Consultation

   Environmental exhibition and seminar - Project coordination, including design

      and production of visual displays, projected images, logistics, manning and

      public relations

   Statutory and public consultation - Exhibitions and presentations

   Public consultation material - non technical data sheets and presentation material

   National/local Press & TV monitoring

   Video & AV programme production

   PR Coordination & rig visit management


For further information or to discuss projects at every level across
the industry spectrum please contact:

Peter Sills
Business Development Director

SILLSON COMMUNICATIONS
Puddletown Road, Wareham, Dorset, BH20 6AE
United Kingdom
Telephone +44 (0)1929 552233   Facsimile +44 (0)1929 554502
e-mail peter@sillson.com

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