TESCO CASE STUDY
Tesco is one of the world's largest retailers with operations in 14 countries, employing over 500,000 people and serving millions of customers every week.
In 1997, Tesco set out a strategy to grow the core business and diversify with new products and services in existing and new markets. This strategy has enabled them to deliver strong, sustained growth over the past 14 years.
In order to reflect changing consumer needs and the increasingly global nature of their business Tesco developed an evolving strategy. The strategy now has seven parts and applies to their five business segments – the UK, Asia, Europe, the United States and Tesco Bank.
Client Objectives
In line with Tesco strategy, customer consultation with the public is paramount before construction sites are developed for new stores to open. The visual impacts of large stores have to be carefully considered during the consultation phase.
Client Brief
Produce aerial photography for Worgret Construction, the prime contractor of a new Tesco store under construction at Castle Lane Bournemouth, in order to monitor progress during construction and after completion.
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Deliverables to client:
